Back to: 90 Day Challenge
Creating Behind-The-Scenes Content
This type of content is not going to be perfect and it’s not meant to be either. A behind-the-scenes type of post whether it be a video or photo is meant to showcase to your followers what is going on in your world or in your branded business behind-the-scenes.
This is all about you showing the process of you at work and what you are doing, you probably having a bad hair day, you doing an imperfect workout fail, a video blooper, a messy desk or office, etc.
This is your opportunity to connect with your audience where they can relate to you and your brand story.
Behind-The-Scenes Post or Video shared on social media consistently does the following:
– Showcase the systems and processes you have in place for your type of business.
– Your audience will appreciate and engage on your content way more.
– It will attract people with similar core values.
– Show how relatable and fun it is to work with you in the future.
– Grow and strengthen your own online community or tribe.
– It helps your leads and buyers view you as a human and not as some piece of artificial intelligence.
Behind-The-Scenes Content Ideas:
– What’s the update on one of your current projects you are currently working on
– A screenshot or panorama video of you recording a video segment for your business.
– A video of you being interviewed or you interviewing someone on a Livestream.
– Customer case studies.
– Customer testimonial.
– What’s it like working from home
– You at your own personal branding photo shoot.
– A live conference, workshop, or seminar event you are attending.
– You getting ready to board a plane at the airport.
– Helping another customer solve a problem.
– Backstage moment